Freelance graphic designer – Cape Town – since 2015
Brand identity design for small to medium businesses
Affordable brand identity design that helps your small business stand out from your competitors while building trust with your customer.
clients & strategic partners
Trusted by…
Why hire me?
Creativity that defines brands.
I’m a senior freelance graphic designer based out of Cape Town, South Africa. I create scalable brand identity systems, distinctive motion graphics, and high-impact digital assets for startups, established businesses, and global brands.
My multi disciplinary approach ensures that every touchpoint along the customer journey is addressed. The advantage of working with someone who covers all three disciplines is that everything stays visually consistent, and you’re not coordinating between multiple freelancers.
I’m a strategic partner more than a passive order-taker. With 25+ years of experience across agencies and independent practice. I don’t only concentrate on pretty pixels, but also ensuring that the strategy is sound before the first pixel is even placed.
I normally work directly with clients like you, but I also offer white-label design services when it’s called for. Your secret’s safe with me.
I visual identities I build feel timeless, trustworthy and unmistakably yours.
service offering
Core Disciplines
01
Brand identity
Logos, systems, typography and complete brand toolkits built for consistency and scalability.
02
Motion graphics
Animated logos, social media reels & shorts, explainer videos and brand loops that will boost engagement.
03
Illustration
Custom spot illustrations for campaigns, editorial, packaging and digital storytelling.
portfolio
A few of my projects
service packages
Choose your level of collaboration.
Basic
Tier 01
Essentials
Logo and branding for small businesses or personal brands on a tight budget.
From R10,000 | £450 | $600
popular
Tier 02
Signature
An ideal brand identity package to give your business the essential assets.
Fees based on project scope
Premium
Tier 03
Comprehensive
For organisations needing everything but the full kitchen sink.
Fees based on project scope
These packages can also be customised to suit your business’ needs. *Signature & Comprehensive fees vary depending on the scope of work required within each package.
How I work
A process refined
over decades.
Every project follows a thoughtful creative journey, grounded in listening, research, and honest craft, leading to work that feels considered and purposeful.
“If you fail to plan, you are planning to fail”
– benjamin franklin
1
Discovery
We begin with a deep conversation about your business, your audience, your ambitions, and what makes you genuinely different.
2
Strategy & Research
I map the competitive landscape, define your positioning, and establish a creative direction before a single pixel is placed.
3
Concept Development
Concepts are developed with intention — drawn, refined, and tested across real-world applications before presentation.
4
Refinement
Collaborative revision cycles to ensure the final direction is precisely right — and that you feel confident in it.
5
Delivery & Beyond
Full files, guidelines, and ongoing support to see your brand land well — and grow into itself over time.
Contact
Let’s build something out of this world together
If you’re looking for a freelance graphic designer for your small business or corporation, tell me about your project and I’ll reply within 24 hours so that we can discuss next steps.
Please check your spam folder for a response. Some firewalls occasionally filter my address in that manner.
Direct contact
Email: jon@jonathanwhelan.com
Cape Town, South Africa
Availability
Available for remote projects worldwide